7 Elements of a Great Business Logo It's simple. It's easy to fall into the trap of thinking that your logo needs to be complex, but the best logos are often the most simple. ... It's memorable. ... It's timeless. ... It's relevant. ... It has high-quality typography. ... It contains the appropriate colors. ... It's versatile.
Can a logo be copyrighted? Yes, a logo can be both copyrighted and trademarked. A logo has a copyright as soon as it has been created, but the copyright owner can also register the logo with the U.S. Copyright Office.
From DIY design to working with a graphic designer or agency, the cost of a logo can vary from $2 to $2500+, with several options in between. Mid-range options include buying a logo from an online logo maker (starting at $20) or a design crowdsourcing website (starting at $99).